Shopware
Shopware: your commerce app for AI assistants
With CartmelAI, connect your Shopware store and create your commerce app for ChatGPT, Claude and compatible assistants in a few clicks.
One store connection. Experiences for every channel.
One connection to your store. Experiences adapted to each channel.
Your Shopware store
Variants, sales channels, business rules and orders
CartmelAI
Connect your store. Synchronise and prepare the catalogue. Configure your app. Adapt exchanges. Test and monitor the journey.
MCP + MCP Apps
ChatGPT · Claude
UCP
Compatible Google surfaces
ACP
ChatGPT shopping journeys
Shopware: from discovery to order tracking
Use variants, sales-channel context and commercial rules to shape a shopping experience that reflects your Shopware storefronts. CartmelAI connects catalogue discovery, recommendations, basket preparation, purchase and order tracking through the functions you activate.
Discover
Find products through a conversation
Recommend
Compare options and variants
Basket
Prepare the selected items
Purchase
Continue the buying journey
Track
Retrieve order information
Shopware and MCP: give assistants access to your commerce
Merchant challenge
An assistant needs to query real stock, variants and services rather than invent answers or basket actions.
Protocol
MCP (Model Context Protocol) standardises dialogue between AI assistants and tools.
What CartmelAI does
CartmelAI bridges Shopware data and actions with assistant tools: product search, details, variants, basket and tracking, according to activation. Use variants, sales-channel context and commercial rules to shape a shopping experience that reflects your Shopware storefronts.
AI assistant
Request: find a product
CartmelAI MCP tools
Query the store · return a result
Shopware
Variants, sales channels, business rules and orders
Product or action result
Response returned to the assistant
Request and response: the assistant calls a CartmelAI tool, the store supplies data or executes the activated action, and the result returns to the conversation.
MCP Apps: create your Shopware app for ChatGPT and Claude in a few clicks
Merchant challenge
Make discovery and product selection visual, directly inside the conversation.
Protocol
MCP Apps extends MCP tools with interactive interfaces: product cards, images, variant choices and actions.
What CartmelAI does
Connect Shopware, configure your experience in CartmelAI and create your app for ChatGPT, Claude and compatible assistants in a few clicks. CartmelAI turns the connected catalogue into a branded shopping interface and configures its tools. Configure product variant selection with the sales-channel context used by your storefronts.
Shopware
Connected catalogue
CartmelAI
Configure your app, tools and branded interface
ChatGPT
Example interface
Sample product
Product details · available variants
View product
Choose a variant
Claude
Example interface
Sample product
Product details · available variants
View product
Choose a variant
Shopware and UCP: make your commerce capabilities understandable
Merchant challenge
Avoid rebuilding every commercial exchange for every channel.
Protocol
Universal Commerce Protocol is an open standard for discovering and negotiating commerce capabilities and interoperable journeys: catalogue, basket, checkout and order management according to capabilities and versions.
What CartmelAI does
CartmelAI maps the Shopware capabilities selected for your project to UCP exchanges, helping compatible platforms understand your offer and how to continue the purchase. Targets include Google AI Mode and Gemini when available to the merchant.
Compatible Google surface
Google AI Mode · Gemini
CartmelAI / UCP capabilities
Discover · negotiate · adapt
Shopware
Catalogue · basket · checkout
Shopware and ACP: connect checkout to ChatGPT shopping journeys
Merchant challenge
Carry the customer’s buying intent into a coherent checkout while keeping merchant operations in place.
Protocol
Agentic Commerce Protocol standardises checkout exchanges, including basket calculation, availability, delivery, tax and purchase confirmation.
What CartmelAI does
CartmelAI connects the commercial information and actions needed by the activated journey with Shopware and the merchant’s payment services. The merchant keeps control of orders and commercial operations. Keep sales-channel context and your commercial rules aligned as the customer continues to checkout.
ChatGPT shopping journey
Checkout request
CartmelAI / ACP adaptation
Commercial data and actions
Shopware
Order · stock · shipping · taxes
Payment provider
Payment handled by merchant payment services
Payment details are handled by payment services, not by the catalogue layer. The merchant retains commercial operations.
Complementary layers. Clear destinations.
One assistant can use several complementary layers: tools, interactive interfaces and checkout are different capabilities.
ChatGPT
Conversational app and interactive interfaces through MCP Apps. ACP purchase journeys subject to eligibility.
Claude
Store tools and interactive interfaces through MCP Apps.
Google AI Mode / Gemini
UCP journeys according to platform availability.
Creating an app is separate from public listing. Connection and distribution follow each platform’s conditions. Google surfaces and integrated checkout depend on merchant eligibility and platform rollout.
Shopware AI chatbot or agentic commerce: what changes?
A Shopware chatbot is the conversational interface. A connected catalogue provides product facts. Agentic commerce adds commercial actions such as basket preparation and order tracking. CartmelAI supplies the technical connection between your store, the tools and the experience.
Connect, configure, test and launch
Connect your Shopware catalogue in CartmelAI, prepare the product data and choose the commercial actions to activate. Configure your app’s experience and channels, test representative customer journeys, then monitor their operation. Your agency can support the integration and your commerce rules; CartmelAI provides the technical connection.
Frequently asked questions
How do I connect Shopware to an AI assistant with MCP?
Connect the Shopware data and services to CartmelAI, choose the search and commerce tools, and configure access for a compatible MCP client. Test product queries and activated actions before opening the experience to customers.
How is this different from a Shopware chatbot?
A chatbot is the conversation interface. CartmelAI connects the product facts and commerce actions behind it, and MCP Apps adds interactive product interfaces in compatible hosts.
Can customers purchase and track an order?
CartmelAI connects the basket, purchase and order-tracking functions selected for your integration. Checkout can continue on your store or use an eligible integrated platform journey.
Does creating an app publish it in a public directory?
App creation and configuration are separate from public listing. Distribution and connection follow each platform’s requirements.
Do I need to replace my store or agency?
Keep your Shopware store and commercial operations. Your agency can help prepare the integration, business rules and tests. CartmelAI connects and adapts the catalogue, tools and channels.